![]() ![]() The Action → Opens the app, views the friend activity feed Action can include scrolling, listening, refreshing, and playing within an App. The Trigger → I want to listen to some music and see what my friends are listening toĪn Action takes place after the trigger. There are two types of triggers: internal triggers are emotions such as loneliness, boredom, and insecurity, whereas external triggers can consist of friend recommendations, messages, and the current weather. HOOK consists of four parts - Trigger, Action, Reward, and Investment.Ī Trigger is a cue that causes an individual to take action. The current Spotify app follows a HOOK model, found in Nir Eyal’s theories on customer behavior. The HOOK is an experience designed to bridge the user’s problem and the solution How might we get people to feel more excited about exploring playlist recommendations?. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |